Another project that I had the freedom of creating everything from scratch. Leading to a pleasant off-focus video background.

I was solely responsible for the creation of brand identity, website, signages, menus and print collateral for one of the finest bar in Serangoon Gardens.

We were doing a photoshoot for marketing collaterals when a few photos came out off-focus while we were moving around the pub.

That’s was when the idea of using an off-focused internal shot of the bar’s happening popped into my head. Since then, we have replaced the static photo on the front page with this beautifully shot video as a background.