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Known for their ergonomic, gaming chairs, Secretlab wanted to launch their new line of chairs.

Secretlab Header
Project Details



Graphic Design, Development, eCommerce

They approached me to help them craft a brand new website with an emphasis on design aesthetics and user experience.

In this frenetic and fuzzy age of advertisements and web content, one thing is clear to us: the way we present products to consumers must be different. Lots of E-Commerce websites bombard you with millions of SKUs and hundreds of customisation options. Almost all of them includes at least a slider on their homepage, expecting you to wait for the slides to loop.


It is precisely because the internet is so prolific with marketing lingo and tech jargon that jumping onto the bandwagon at this point of time is equivalent to diving into an ocean of noise.

In a world of chaos, we want to be minimal.

A remarkable balance between clarity and focus. We wanted to show off the Secretlab chairs. Flaunt it, because it’s not just a chair, it’s a work of art. Countless hours of industrial design and thought put into the chair is obscene. It is different from other chairs, so we decided to focus the design around the chairs.

The North Face Kaban Backpack

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