Fifteen years of brand, product and eCommerce work — as founder, creative director, and the person who actually shipped it.
Beerytale is a karaoke pub located in the heartland of Singapore. I worked with them on the social media marketing and websites as well as Search Engine Optimizations. Most notably, we also did a complete revamp of the overall concept and corporate branding.
Outcome: Increased booking from online channels by 10–30/month
We were all regulars of a pub at Prinsep Street and thought, since we talked about all sorts of topics while drinking, might as well record it. We were constantly getting feedback that our topics were controversial and frankly quite amusing, especially when we were making fun of each other.
Another project that I had the freedom of creating everything from scratch. Leading to a pleasant off-focus video background.
Known for their ergonomic, gaming chairs, Secretlab wanted to launch their new line of chairs. They approached me to help them craft a brand new website with an emphasis on design aesthetics and user experience.
KAFVE was one of my favourite projects because they approached me right before they launched. This allows me the flexibility as a designer to take charge fully and craft their branding from scratch.