A few days ago BIS Records turned 50 years old and I am immensely proud of what our small team of people has accomplished during this half-century. BIS’s specialty, while paying our dues to the core repertoire, has been to nurture young classical artists and interesting living composers and to safeguard the musical treasure that we all represent long into the future. It is to that end that, after much careful consideration, and having just turned 80, I am excited to announce the rather momentous news that we have made the decision to become part of the Apple family.

We thought long and hard on how to maintain and build upon our prestigious history and looked for a partner who would further our mission, as well as an increased global platform to bring classical music to new audiences all over the world. Apple, with its own storied history of innovation and love of music, is the ideal home to usher in the next era of classical and has shown true commitment towards building a future in which classical music and technology work in harmony. It is my vision and my sincerest dream that we are all a part of this future.

Robert von Bahr, Founder of BIS Records

Those who love classical music knows it’s a pain to find a service that streams this genre. And this isn’t Apple’s first attempt at acquiring Classical Music rights either.

In 2021, it acquired classical streaming specialist Primephonic. It then used Primephonic to launch, earlier this year, a whole new Apple Music Classical app experience. It also has built out high-end tools for listening to music, namely in the form of its hardware and audio software.

Ingrid Lunden, writing for TechCrunch

Now this is an Apple-style acquisition.