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Name Change Tanked X App Downloads
Name Change Tanked X App Downloads
Twitter has seen a dramatic decrease in its Top Downloaded chart position across both platforms since the app was renamed to X. Why? The situation presents a fascinating case study at the intersection of brand equity and mobile platform dynamics.The case is somewhat unprecedented: Twitter built a ubiquitous, household-name brand over the course…
Twitter Threatens to Sue Meta Over Threads
Twitter Threatens to Sue Meta Over Threads
Meta Executives Threaten to Piss Their Pants LaughingOn Wednesday, Instagram parent company Meta introduced Threads, a text-based companion to Instagram that resembles Twitter and other text-based social platforms. Just hours later, a lawyer for Twitter, Alex Spiro, sent a letter to Meta CEO Mark Zuckerberg accusing the company of engaging in ‚Äúsystematic, willful, and…
The North Face Kaban Backpack

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