I won’t comment on the $41 million round they just raised.

However, I do love a founder who can tell a good story about what his company does.  

Being able to distill the mission of the company down to a short, memorable anecdote that anyone can understand and demonstrates value without being overly hyperbolic is a dark, entrepreneurial voodoo art.  Here’s the money quote:

So imagine you’re at a family member’s wedding. Bridesmaids are snapping pictures of the groom. A friend is shooting video of your kooky cousin singing along with the band on stage. Your sister is taking pictures on the dance floor. With Facebook, all these images wouldn’t show up online for days, weeks, or months even. On Color, the images are available all in real-time, no hassle.

Sounds like it’s worth something.